As we dive into 2026, several landmark mega-projects are reaching critical stages of execution, making this a strategic year for companies to position themselves in the Kingdom. Below are the key developments shaping Saudi Arabia’s future and why your business should be part of this journey.

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1. Oxagon – The future of sustainable industry and logistics

Oxagon is a core component of the NEOM megacity and is planned to become the largest floating industrial complex in the world. It is designed as an integrated port, logistics hub and advanced manufacturing centre powered entirely by renewable energy.

• Fully integrated logistics ecosystem with automated ports and smart supply chains.
• A focus on clean technology, green hydrogen and advanced manufacturing sectors.
• A projected population of tens of thousands of workers and residents by 2030.

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For companies in logistics, sustainability, industrial tech, and smart infrastructure, Oxagon offers early access to a future-oriented economic zone with global connectivity.

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2. Trojena – year-round mountain tourism and sports

Trojena, another NEOM project, is sculpted into the rugged mountains of northwest Saudi Arabia and aims to be a world-class year-round destination for outdoor sports, recreation and cultural events.

• The region’s first outdoor ski resort and adventure tourism hub.
• A mix of luxury resorts, family attractions and eco-tourism offerings.
• Targeted to attract hundreds of thousands of visitors annually by 2030.

Trojena presents openings for hospitality brands, sports and leisure operators, event tech providers, and niche tourism services looking to tap into a new segment of experiential travel.

3. Diriyah Gate – heritage meets global culture

The Diriyah Gate project is transforming the historic city of Diriyah, the birthplace of the Saudi state and a UNESCO heritage site into a global cultural and tourism capital. Highlights include:

• Heritage preservation with modern museums, boutique hotels and artisan districts.
• Cultural programming, performance venues and international festivals.
• A strategic boost to Saudi Arabia’s cultural tourism profile ahead of 2030.

This project creates opportunities in luxury hospitality, cultural content partnerships, heritage conservation, and boutique retail.

4. Amaala – ultra-luxury wellness and coastal tourism

Amaala is one of the Kingdom’s premier luxury tourism destinations on the Red Sea coast, emphasizing wellness, sustainability, and high-end lifestyle experiences.

• Spanning thousands of square kilometres with ultra-luxury resorts, residences and wellness facilities.
• Powered by 100% renewable energy and focused on ecological conservation.
• Expected to contribute significant GDP growth and tens of thousands of jobs.

For investors in luxury hospitality, wellness brands, and sustainable tourism ventures, Amaala is a flagship destination for affluent global travellers.

5. New Murabba & The Mukaab – Riyadh’s futuristic urban core

The New Murabba district is slated to be Riyadh’s next downtown, a blend of urban living, culture, education, and technology, centred around the colossal Mukaab structure.

• New Murabba aims to house cultural venues, campuses, entertainment and mixed-use spaces.
• The Mukaab itself, envisioned as a digital and immersive landmark, has recently been reassessed to prioritise feasibility and economic impact, with surrounding development continuing while the cube’s future is reviewed.

This urban redevelopment promises demand for real estate, digital experience tech, entertainment services and community infrastructure.

6. King Salman Park – a global urban green landmark

King Salman Park in Riyadh will be one of the largest urban parks in the world, transforming former airbase land into a vibrant mixed-use green space. The project includes:

• Recreational, cultural and environmental zones with world-class amenities.
• Residential and commercial opportunities integrated into the park’s fabric.

Green urban development like this supports wellness tourism, lifestyle services, retail and outdoor recreation sectors, all aligned with Vision 2030’s quality-of-life goals.

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Why 2026 is the strategic moment to expand in KSA?

Saudi Arabia is shifting from planning to execution and delivery. According to official Vision 2030 reporting, 2026 marks an intensified phase where major projects transition into operations, economic hubs, and visitor destinations.  For companies considering entry or expansion in Saudi Arabia, here’s what makes now attractive:

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Diversification & Demand across sectors

Vision 2030’s mega-projects span tourism, industry, logistics, culture, and urban development, creating a diversified demand landscape for products, services and partnerships.

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Government Support & Incentives

Saudi authorities have progressively streamlined investment procedures, incentives and economic zones to attract foreign business, particularly in non-oil sectors.

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Global Market Access

Saudi Arabia’s strategic geography, enhanced airline connectivity and logistics corridors position businesses to serve regional and intercontinental markets.

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Sustainability & Tech-Driven Growth

From renewable energy hubs to smart cities and immersive entertainment experiences, the Kingdom is backing innovative and sustainable business models, ideal for forward-looking companies.

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Final thoughts

Saudi Arabia’s Vision 2030 mega-projects from Oxagon’s industrial revolution to Amaala’s luxury waterfront retreat, and from Diriyah’s cultural renaissance to King Salman Park’s urban reimagining are transforming the Kingdom into a diversified economic powerhouse.  

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Entering or scaling in Saudi Arabia in 2026 means aligning with some of the most ambitious development blueprints on the planet. For businesses seeking growth, innovation and strategic market positioning in the Middle East and beyond, the time to act is now.

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Contact and Disclaimer

Should you have any questions regarding the above information, or require assistance with your immigration or global mobility matters, please don’t hesitate to contact our legal team at Hudson McKenzie. You can reach us by email at londoninfo@hudsonmckenzie.com or by telephone at +44 (0) 20 3318 5794.

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For office locations, please visit our Our Offices page.

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The information provided in this blog is for general guidance only and does not constitute legal advice.