To lead and evolve Hudson McKenzie’s marketing strategy, brand positioning, and client engagement initiatives. This role is pivotal in shaping the firm's market presence, driving growth through integrated marketing efforts, and aligning marketing activities with business objectives. The Marketing Manager will act as a strategic partner to leadership, continuing to guide the firm through its branding journey and embedding marketing excellence across all touch points.

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Your key responsibilities at Hudson McKenzie:

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Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with the firm’s long-term vision and business goals.
• Champion the firm’s brand identity, ensuring consistency across all channels and communications.
• Collaborate with senior leadership to identify market opportunities and translate them into actionable marketing plans.

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Digital Marketing & Innovation

• Continuing the development of the recently launched website and ensuring that the content is regularly updated,
• Lead the digital transformation of marketing, including SEO, paid media, content marketing, and automation.
• Own the social media strategy, driving engagement, thought leadership, and brand visibility. 
• Ensure the firm’s website is highly ranked in organic google rankings, Chat GPT and other relevant platforms.

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Client Engagement & Business Development

• Develop compelling pitch materials and client-facing content that reflect the firm’s expertise and value proposition.
• Support lawyers in developing tailored marketing plans and BD strategies.
• Create and maintain a central repository of credentials, case studies, and marketing assets.

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Brand & External Recognition

• Manage submissions for legal directories and awards, ensuring strategic alignment and high-quality content.
• Drive PR and media relations efforts to enhance the firm’s reputation and thought leadership.
• Produce high-impact content including articles, blogs, and press releases.

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Events & Campaigns

• Lead the planning and execution of strategic client events, webinars, and sponsorships.
• Ensure all events are brand-aligned and contribute to measurable business outcomes.
• Spearhead campaigns to launch and celebrate the firm’s new branding.

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Internal Communications & Culture

• Design and implement an internal communications strategy to foster engagement and alignment.
• Promote marketing best practices across departments and support internal training initiatives.

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Data, Analytics & Reporting

• Establish KPIs and dashboards to measure marketing effectiveness and ROI.
• Leverage data insights to refine strategies and improve client targeting.
• Monitor digital analytics to optimise performance and inform decision-making.

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Budget & Vendor Management

• Manage the marketing budget, ensuring efficient allocation and preparation of business cases for additional expense. 
• Oversee relationships with external vendors including PR agencies, designers, and digital consultants.
• Negotiate contracts and evaluate vendor performance.

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Skills & Experience Required

• 3+ years’ strong marketing experience in a professional services environment across a variety of marketing mediums, ranging from digital to in-person events. 
• Experience in website management, SEO, paid ads, and social media strategy.
• Experience in delivering, or supporting the delivery of marketing plans, campaigns and initiatives including strategic events, creation and activation of thought leadership, marketing communications and business development activities.
• Creativity, with an eye to producing content that is different and unique.
• Strong written and copywriting skills, with excellent attention to detail and experience in producing pitch documents, directory submissions and internal communications.
• Ability to work under pressure, prioritise taks and deal with deadlines.
• Vendor management, budget tracking and contract negotiation.
• Ability to demonstrate an understanding of the market. You will interpret sector specific issues to devise effective and winning approaches, considering client perspectives
• Line management and supervision.
• Chartered Institute of Marketing qualification, preferred. 
• AI skills which can be used in marketing preferred.

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Benefits 

• 25 Days holiday including Bank holidays
• Competitive salary  
• Remote working 
• Flexible working 
• Private Medical Insurance 
• Pension plan

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