The firm has just completed an internal strategy review and would like to produce and implement an exciting new branding. The role is now needed for a senior marketing manager to engage with the internal team and external stakeholders to highlight the firm’s differences, its tenacity and its values and to implement its longer-term marketing plans.

Your key responsibilities at Hudson McKenzie:

Digital

• Re-design HM website, working with the website designer and external 3^rd party support to ensure the content is up to date and amplifies our brand.
• Development and ownership of the social media strategy for HM, including training for staff.

Client materials

• Ownership of the pitch process and documentation for HM, providing guidance and advice on pitches and ensuring that the firm has a ‘hub’ of the latest credential information.
• Ensuring that the types of media used and the format of presentations and pitches are inline with the most up to date being used in the market.

External recognition

• Management of the legal directory strategy and process for HM, including content production and project management of all deadlines and references.
• Recommendations on legal awards entries and preparation of submissions.
• Drafting of HM content, including news stories and articles.

Events

• Oversight and running of all client events, ensuring that the content is linked to our brand and that outcomes are linked to business plans and tracked accordingly.
• Upcoming focus on celebrating the firm’s new branding.

Vendor management

• Management of any 3^rd party marketing relationships, including PR agencies and digital support. ‍

Department support

• Development of marketing plans and campaigns.
• Assisting on day-to-day marketing queries and content production.
• Working with lawyers to help them promote their commercial objectives and develop their marketing skills.

Internal communications

• Development and delivery of an internal communications programme for HM.

Data and KPIs

• Tracking key marketing activities with suggested KPIs and looking for opportunities to use internal data to enhance our client and marketing insights.
• Analysis of website and social media data to enhance our digital presence and develop our digital strategy.

‍Budget

• Management and tracking of the marketing budget and preparing business cases for any additional spend.

Team management

• Management of the marketing team and contractor support.‍

Valuable Skills:

• Senior marketing experience in a professional services environment across a variety of marketing mediums, ranging from digital to in-person events.
• Experience in website management, SEO and social media strategy.
• Creativity, with an eye to producing content that is different and unique.
• Strong written and copywriting skills, with excellent attention to detail and experience in producing pitch documents, directory submissions and internal communications.
• Ability to work under pressure, prioritise tasks and deal with deadlines.
• Ability to demonstrate an understanding of the market. You will interpret sector specific issues in order to devise effective and winning approaches, taking into account client perspectives
• Line management and supervision.
•  Chartered Institute ofMarketing qualification preferred.
• § 25 days annual leave in addition to mandatory public holidays

Benefits:

• Hybrid Working
• Flexible Working Arrangements
• 25 days annual leave in addition to mandatory public holidays
• Private Medical Insurance