Fashionable immigration? How creative industries are becoming political. | Hudson McKenzie

Fashionable immigration? How creative industries are becoming political.

Fashion Label ‘Moschino’ recently turned to politics for its latest creative inspiration, in which immigration played a major factor in its ad campaign, sparking a new light upon the degree to which the creative and political industries can merge.

There is no doubt that immigration is a hot topic not only in the United States, but globally, especially with the Trump Administration policies effecting individuals worldwide – thus it was only a matter of time before the impact of Trump’s ongoing immigration agenda would spread onto other sectors such as fashion as well.

But is this a good thing? The recent Moschino campaign “alien nation”, led by creative director Jeremy Scott, sparked backlash due to its ‘inappropriateness’ to comment upon the “illegal alien” title.

However, could it alternatively be suggested that by tying in political ideology, as expressed in Trump’s “zero-tolerance policy”  into the fashion industry, could this also inspire millions of voters worldwide to get more directly involved in the political sphere? Could politics become fashionable?

Furthermore, with fashion campaigns such as “alien nation” being synonymous to political campaigns such as Trump’s “Illegal Alien” policy, could the merging of the two sectors bring forth a whole new world of “political artists”?

With creative directors now choosing concepts that reflect the ongoing affairs of society, rather than just inspiration from artistic means, how much power could the creative industries have in times to come with the influencing the millions of avid fashion and creative conscious individuals who also stand as potential voters?

Finally, as fashion is not predominately nation-based in its application, how far can the fashion and creative industries act as a platform for global change in the political sphere, as the concepts behind their campaigns are heavily inspired by political affairs? Are creative fashion concepts a new force to be reckoned with?

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Author: Portia Vincent-Kirby